Using Natural Gas and Liquid Natural Gas - 706 Words

Introduction For decades the United States of America has been relying on fossil fuels to power its economy and to function as a country. One namely Diesel fuel has power big rigs that our country depends on to transport merchandise and goods. It seems like it is part of the American way of life burning more than 1 billion dollars’ worth of oil per day. An estimated 10 percent of that is consumed by big rig trucks. The United States military also used diesel for a majority of its craft and vehicles. That is a large amount of oil and that is why there is research being done looking for alternative options to keep the country going. The topics at hand are natural gas and liquid natural gas. Details and science of natural gas It goes without saying that there are many skeptics that argue liquid natural gas deposits create just as much emissions as coal and oil. The main thing in natural gas is methane which is much more potent than carbon dioxide. Natural gas comes from dense rock clusters known as shale. Energy drilling is really quite simple. It starts out with deposits of natural gas found deep in the ground. Scientists find these deposits using various methods like looking for seismic energy and magnetic traces. Once a probable deposited is found the drilling or energy company drills deep into the earth’s crust to reach it. The next part is hard because after the hole is drilled the gas will not simply flow out of the hole. The natural gas is in the shaleShow MoreRelatedThe Natural Gas Vehicle ( Ngv )1723 Words   |  7 Pagessale. During the oil crisis of nineteen seventy-three, many countries built liquid recovery plants when they realized LPG is a significant product. The expansion within the middle east of LPG production expanded tremendously between nineteen seventy-five and nineteen eighty-five topping out at thirty million tons by nineteen eighty-five. By nineteen eighty, exportation of LPG went worldwide (History of LPG). The natural gas vehicle (NGV) has been inconsistent throughout history. With our environmentalRead MoreLpg And Natural Gas : Lpg1391 Words   |  6 PagesLPG and Natural Gas, they are the same, but they are different in many ways. LPG and Natural Gas are broadly accessible and consumed in numerous products. There are two core distinctions in the way that natural gas (Methane) and LPG (Propane) are expended. CNG (Compressed Natural Gas) is a readily substitution of petrol that is made by compressing natural gas (Hahn). CNG is odorless, colorless and tasteless, comprising mainly of methane. In addition, CNG is yielded from drilling natural gas wells orRead MoreThe Natural Gas Vehicle ( Ngv )1723 Words   |  7 Pagessale. During the oil crisis of nineteen seventy-three, many countries built liquid recovery plants when they realized LPG is a significant product. The expansion within the middle east of LPG production expanded tremendously between nineteen seventy-five and nineteen eig hty-five topping out at thirty million tons by nineteen eighty-five. By nineteen eighty, exportation of LPG went worldwide (History of LPG). The natural gas vehicle (NGV) has been inconsistent throughout history. With our environmentalRead MoreEnergy Of Nuclear And Chemical Fuel1605 Words   |  7 Pagessolid fuels Liquid fuels: Mechanically energy can be generated by harnessing liquid fuels which are combustible; they also take the shape of their container and are fluidic in nature. instead of the fluid only the fumes of liquid fuels are flammable. Most liquid fuels which are widely used are derived from fossil fuels. However, there are several types of non-conventional fuels such as hydrogen fuel, ethanol, and biodiesel, which are also categorized as a liquid fuel. Many liquid fuels play a primaryRead More Hydrogen as an Alternative Fuel Essays1498 Words   |  6 Pagesand lightest fuel is hydrogen gas (H2). Hydrogen is in a gaseous state at atmospheric pressure and ambient temperatures. Hydrogen is being explored for use in combustion engines and fuel cell electric vehicles. On a volumetric basis, the energy density of hydrogen is very low under ambient conditions. This presents greater transportation and storage hurdles than for liquid fuels. Storage systems being developed include compressed hydrogen, liquid hydrogen, and physical orRead MoreThe Gas And Natural Gas1615 Words   |  7 PagesAlberta Energy Regulator (2016) stated the irregular reservoirs of oil and natural gas are located underground in different formations. The unconventional reservoirs of oil and natural gas are considered hard to extract as these are in the rocks where it is difficult for oil and gas to travel to surface. In order to extract those reservoirs a technique called fracturing is developed over the years to make use of the hidden natural resources which were considered unfeasible to dig out as explained inRead MoreGreatpoint Energy : An Alternative Source Of Energy712 Words   |  3 Pagesof clean and low cost natural gas using coal, petroleum coke and biomass. GreatPoint energy (GPE) has developed a catalytic hydromethanation process known as bluegasâ„ ¢ which is used for this conversion process. GreatPoint Energy prides themselves for their highly efficient, and environmentally safe product. Even more fascin ating is that the natural gas produced is interchangeable with drilled gas and there is no need for extra infrastructure development if there is a natural gas infrastructure alreadyRead MoreThe First Law Of Thermodynamics1618 Words   |  7 Pagesinto four types: heavy oil, extra heavy oil, bitumen, and oil shale. Some analysts also include gas to liquids, processes for converting natural gas to oil and coal to liquids, processes for converting coal to oil in the unconventional oil category. These unconventional oil-processing techniques widen the use of unconventional oils to include unconventional natural gas, such as tight gas and shale gas. The biggest problem with this is that unconventional oils have a major impact on short a term climateRead MoreGas Transportation Methods Of Natural Gas1282 Words   |  6 PagesGAS TRANSPORTATION METHODS Natural gas is a clean and environmental friendly energy source which is estimated to constitute a major part of world energy consumption in the coming years. Usage of natural gas is increasing due to its relatively cheaper costs than diesel or gasoline. Transportation and Storage falls under the final stage of Oil and Gas processing where it gets transported to the end user for further use in industry, plant or any other facility. Transportation of natural gas remainsRead MoreIncreasing Oil Production in the United States of America1306 Words   |  6 Pagesoil is a major source of energy for the world. Everyday the United States consumes more crude oil than it produces. The growing number of barrels of oil imported into the Unites States and rising gas prices are major concerns. Even though increasing the United States crude oil production may not lower gas prices immediately, it will eventually allow the United States to be energy independent. Oil is used in many different ways besides gasoline. Many types of products worldwide consume oil. Plastics

My Experience At My Life Essay - 2347 Words

I remember saying to myself one day I m going to ask everyone who knows me what would they say if they had to describe me. I was so shocked when I got the same answer from everyone. â€Å"Well, you re very pretty†¦,† they’d say with a long pause. It caused me to think, Wow, is that all I am? Is that all I have to offer? It planted a seed in my head and made me think of why no one was saying anything positively meaningful. I looked back at my life and how I presented myself. I went so deep it hurt, and what I saw was a heartless, rude, and selfish b*tch, to be completely honest. I thought about certain situations and how I handled them, and then I thought, why am I this person I never wanted to be? I came to realize that I hadn’t dealt with everything I had gone through and everything I had seen in my life. I held it all in and let it build up making me into this cold, judgmental person and just plain hateful. As I went into my past, I realized I went through hell and back as a child. I was neglected and abused mentally, physically, sexually, and any other way you could think. I grew up thinking something was wrong with me. I felt ugly, stupid, and was told just to shut up, so I did. And that s what did it. I was quiet for so long that when I was finally free, I had nothing good to say. Not to mention I was dealing with being biracial, having no father, having a mother with mental illness, and to top it off, being a medium. Oh yeah, did I mention I talk to dead people? (I willShow MoreRelatedMy Experience In My Life742 Words   |  3 Pagesone has a perfect life or even a perfect family. At times I have experienced what losing someone or something that meant so much to me. I always wondered to myself about why these situations happen to me, which also led me to put myself in a depression stage. My father was diagnosed with liver cancer and infection in his stomach area in March 2015. As he was in and out of the hospital. First, Growing up I never had a good life but I was lucky to have both of my parents in my life. It was a bond withRead MoreMy Experience In My Life1013 Words   |  5 Pages At this point in my life , if i review my previous experiences i would say that i am fairly pleased. Ive been able to gain numerous life and academic skills through hard work and determination. Though many of my experiences havent been pleasant ,in a way it has helped me grow and build my character as a person. As individuals we all go through many harsh obstacles , obstacles we sometimes think we will never overcome . but eventually we do . right ? think about it evenRead MoreMy Experience With My Life1356 Words   |  6 Pagesdo not have an abundant number of passions myself. In fact, as I think about it there are really only two subjects of interest that I feel rise to the level of passion for me; my God and sports. These two areas have been integral parts of my life for as long as I can remember. I grew up in the church and much of my young life was spent either there or on a sports field of some sort. These two institutions, I feel have shaped me into the adult that I have become and the career I feel myself called toRead MoreMy Experience On My Life1202 Words   |  5 PagesAll I could think of sitting at my desk at work was about the conversation me and my husband had the night before. I sat there staring at my computer screen wondering if it was the right thing to do, or was I just wasting my time on a hope long forgotten. The hours slowly ticked by, and everything I was working on with my customers and their loans were a blur. I couldn’t get that thought out of my head. It was eating away at me. This is something that I have wanted for a long time. I put it on holdRead MoreMy Experience In My Life942 Words   |  4 PagesThroughout a person’s life, there can be many things, such as friends and family, education, or sports, that help them develop skills to turn them into the person they are today. Without these different skills, it can possibly lead to a lower standard of living, which is not what we strive for. The thing that helped me develop my unique skill set that I can use through the rest of my life, which is also my cultural artifact, is a football. Football has taught many different things that I am ableRead MoreMy Experience In My Life905 Words   |  4 Pagesmajority of my life I have belonged in the little world , stretching from Chicago to Cleveland and South Bend to Nashville. The boundaries of my known world have always felt like a limiting factor in my life. While my friends ventured to far away lands every year, I would spend the night at my grandparents house or we would make a day-trip to a city. With spring break approaching my family and I were going to change that, we were going to South Carolina. One dreary cold Indiana morning my family andRead MoreMy Personal Experience : My Experience In My Life1003 Words   |  5 Pagesdifficult to write about my life—not because I do not know what to say, but because I am often fearful of sharing my experiences and having them impact how people view me. My identity and upbringing are not necessarily unique, but I have been in situations that society tends to be uncomfortable with. Repeated sexual assaults, psychological abuse, neglect, and financial hardships are factors in my life that I tried to forget when I started college. Now that I am at the end of my undergraduate educationRead MoreMy Writing Experience : My Experience In My Life921 Words   |  4 PagesAs a Human, throughout life there are many skills that are critical to acquire, during childhood and as you become older. One of the most important and useful skill you will need is writing. From first, learning to write words and sentences, to more advanced writing like essays. Everyone learns to write a little differently, some ways are learning from your parents or learning words and letters in kindergarten. As you get further down the path of life you develop higher skills of writing. As peopleRead MoreMy Experience On My Life953 Words   |  4 PagesThe wind was slicing through my hair as my sweat was dripping off my metallic purple frames. I placed each foot on each of the pedals and took off. My whole world was filled with the rattling sounds coming from the dreaded training wheels. Everything would always come to a stop whenever I would hit each bump. â€Å"I need to get these thing off!† I thought constantly. The training wheels were such a nuisance because they gave me a wobble that kept me off balance, and they provided no extra speed. ThereRead MoreMy Experience In My Life1850 Words   |  8 Pagesthrough while growing up and forming into the person I am today. Going through all the experiences I have gone through, I didnâ€⠄¢t realize how much they would impact me today and serve as lessons. Today I am a freshman in college. I did not think I would make it this far. The precious gift of life is to enjoy every moment as if it is your last. May 12, 2007. Boom. A sound I will remember forever. My eyes are wide and my jaw drops. I can’t believe what I’m seeing. Let’s start from the beginning. On this

A Raisin in the Sun Textual Analysis (2008) Free Essays

The film ‘A Raisin in the Sun’ (2008) is the hybridity genre of comedy and a realist drama. Its setting is a small apartment in Chicago, in the 1950s at times of racism segregation and also segregation towards women. The situation is that the protagonist is the film wants to be rich. We will write a custom essay sample on A Raisin in the Sun Textual Analysis (2008) or any similar topic only for you Order Now The target audience for this film would be from the age of 18+ as I feel it is directed more to the older people in society although the film is a PG. Its demographic audience would be some one of the B-C2 range. ‘A Raisin in the Sun Todorov’s narrative structure starts with equilibrium as even though the family is poor they are still happy even though they are struggling. Also as they receive the life insurance from Lena’s late husband. It moves on to disruption of equilibrium as when Lena gives Walter the money he loses it in his business. The disequilibrium continues as Ruth, Walters wife falls pregnant and is scared to tell Walter. The reinstatement of equilibrium is when Lena buys the house and they are all able to move in and are finally happy. The codes and convections that show the poorness of the family were there dress codes. There all wore cloths that would be worn by someone of a lower class as they were dirty and you could see that they were sewn back up in places. If they were of the richer class they would wear expensive suits and dress. They lived in a small apartment where there son had to sleep on the sofa, Beneatha and Lena had to share a room, this connotates that the family are struggling and there not enough room for everyone in the small apartment. They had to wake up early in the morning just to have a bath in time for work. All these add up to the fact that the segregation in those times was bad, and black people had to struggle to survive, and be persistent to be able to find their way through life. A Subversion of gender comes in three times; Firstly Walter ridicules Beneatha for wanting to be a doctor. In the 1950s women tended to be nurses not doctors as they felt men were much more capable and smarter this. But Beneatha had the persistence and had family should of supported her. The second time is when Lena Younger chooses to give Walter the money instead of Beneatha who needed it more for her education, just because Walter was ‘the man of the house’ by Lena’s gesture codes you can connotate that she didn’t really want to give him the money but felt she had to just to please him.. The third time was when Beneatha began to say that she doesn’t believe in God, which earned her a slap across the face from her mother. The director increases the diegetic sound of the slap to emphasize on the importance of it. Also bringing in a close up on Beneatha’s face to show her reaction. Her reaction dennotates shock however connotates the fact that she’s hurt that her mum would ever do something like that to her. How to cite A Raisin in the Sun Textual Analysis (2008), Papers

Diploma in Business Administration

Question: Discuss about theDiploma in Business Administration. Answer: Introduction Green Heaters Pty Ltd Company is a new firm which manufactures and sells heaters in a wholesale form. It comprises of five board of directors and is planning to recruit about 100 employees within the first financial year. In the same year, sales are expected to be 650,000. This report explains the standard documents required for a company when it starts, its strategies and how they will be implemented. Developing Standard Documents They refer to essential writings which provide guidelines, requirements, and specifications that the management requires for the efficient running of the organization. To prepare such documents, certain methodologies and processes will be considered to produce quality written.Hu, et al. (2014, p.791) explains there are four main steps to follow when preparing the documents. Skimming, Preparation, and Planning Adequate planning and design of the materials are significantly more for new companies. The method entails discussing, drafting and writing down roughly the ideas of the paper (Winton, et al. 2013. P .47). The board holds a meeting for startup of the enterprise. The required documents will be identified, their contents discussed and the preparation duty is assigned to one of the directors. That will be me. Writing the Documents Now that the content is discussed, the final draft can be written down or typed strictly following the formal formats required for the reports. Each official document must have a name (title), page number, date of publication, and item number (Coffey, 2014. p.376). The proper design is to be followed with the company logo and name on top of the respective documents. They will have to be short, brief and straight to the point. Formal Review Before the documents are issued to the employees or the public, they will have to go back to the Board for consideration and confirmation. The secretary will present the materials to the directors where they will confirm. The requirements are approved, and at some cases, translation occurs to clarify ideas. An official stamp and copies are filed and retained by particular directors (Leijten et al. 2014, p. 305) Release of the Documents This is the final stage standard material development. They are published and issued to notice boards for the employees and the public. They should be publicized earlier before the deadline date is reached. Official writings usually have a period of twenty to thirty days (Siemens, 2014, p 24). They should be conspicuous and placed at strategic places to be noticed easily. Standard Documents Produced Agenda First and foremost, directors will be required to have a copy of the plan. I will prepare the topics to be discussed systematically where one will lead to another. This will assist the Board to cover all primary areas essential for the firm to start operating. Agendas, in most cases, are issued as papers to enable note taking during the meetings (Nicholson, et al. 2017, 30). Soft-copy agendas may be misplaced or difficult to add notes on them. Memorandum The Green Heaters company will issue memos to attract the public to apply for job opportunities in the business. This will inform the public that the company exists and is ready to start trading. The board will require a management team, as well as laborers and the best method to acquire them, is by the use of a memo. It will have general descriptions informing the public to apply for available jobs in the company. External sources such as the TVs and radio stations can be used to read out the memo. The notice will attract very many people, and the Board can select the best recruits from the crowd. Since all information may not fit on the note, the company website can be provided as macros for the interested persons to get more information. For example, job descriptions, salary ranges and academic qualifications necessary for employment. Below is a sample of the internal memorandum. Sample Green Energy Company To: All employees From: The Board of Directors Date: 02/02/2017 Subject: JOB VACANCIES Greetings, Green Heaters Company is looking forward to recruit 100 employees. The job descriptions and other relevant information are available at our website www.greenheaters.co.au. If you meet our requirements, send us your application letters and academic documents through the link provided in the website. Thank you. Letters These standard documents will be sent to various individuals to pass accurate information. For example, confirmation letters may be issued to inform the job applicants to attend the interviews on a set date. Due to the emergence of technology, printed letters may not be used. The company will respond through the use of electronic mails (emails). Job acceptance letters may be prepared in advance to be sent to the successful recruits. This method will involve the use of hard and soft copies. Instructions and Procedures The company is very new and probably will be hiring the 100 employees within the first year. This document will be critical to direct the laborers to respective areas where they will be required to go. This will save time, ensure consistency and prevent confusion (Funk, et al. 2015, p.54). To make the document useful, models can be used to assist in directing workers. For example, a large picture of helmets and protective clothes templates can be strategically put at the entrance of workshops. Guidelines, Notes, and Handbooks The management will provide small mini-books containing instructions and notes to assist the employees to work as per the standards of the firm. I will prepare the notes to be brief, summarized and understandable. It will contain aims, objectives, and strategies of Green Heaters. For example, it will show estimated sales within the first and subsequent years. The notes will help the employees to know what the firm desires and will work towards achieving it. Reports and Minutes At this stage, the company would have started. It would be recognized in the market for distributing heaters to the wholesalers. All meetings and activities are done from the time the firm started till it began operations will be recorded in the minutes and reports. The minutes cover detailed information on each meeting held. On the other hand, the report is a comprehensive document describing various events in the organization. They will be kept by the senior management only (Tobin et al. 2015, p. 112) Strategies for the Employees Oral Reprimand This applies when a supervisor identifies a problem within the employees. The employees may not be working or following the prepared documents as required. Therefore, a reprimand will be issued to remind them to adhere to communications passed through the publications. Further actions can be taken if the situation is not rectified. Explaining Most Sensitive Employee Areas To make sure each employee goes through the standard documents such as notes, memos, and letters, the management can be defining crucial areas which attract the attention of the workers. For instance, work hours, overtime, compensation, vacations and leave payments (Dias et al. 2016, p 285). The documents can then be blended in with what the directors want to pass across. It will increase chances of reading the material. Brief Notices Internal memos and opinions should be short, conspicuous and boldly written. The Green Heaters company can adopt this strategy to be used whenever they are preparing documents for the employees. The plan assists in creating interesting and understandable information to the workers. Long written documents such as reports and notes may not be thoroughly read (Fergus, 2015. P.699) Proposed Policies and Procedures Landsbergis, et al. (2014. p. 510) explain the following rules and procedures which Green Heaters can implement to make employees use the standard documents accordingly; Policies Use of warnings-If an employee causes a mistake in the workplace, and it is caused by ignorance of the information on the issued documents, warnings can be used. They will caution the worker to be careful next time. In most firms, there are three warnings issued (Allen, 2014, p.162) Termination reviews-This process occurs where an employee keeps on repeating the same mistake as a result of not following instructions. The supervisor can take the case to the HR for discussion whether the person to continue working or face termination. Procedures Consultations- where employees, especially the new ones, fail to understand instructions set through the provided materials, they can consult their colleagues or approach the supervisor for clarification. Policy reviews-At times, the management can be such friendly that the workers are free to raise their views on policies set. If they are unfavorable, they management can hold a meeting and decide what to do. Conclusion Green Heaters Company is a new firm in the market. It should, therefore, employ expertise when creating standard documents. The way the company starts build the foundation on how it will be operating in future. Investors will be keenly observing ready to invest in it once they realize it is getting satisfied. Therefore, the discussion narrated in the previous pages should be considered by the Board of Directors. References Allen, K.A., 2014. Steps for fair performance management. Professional Beauty, (May/Jun 2014), p.162 Coffey, A., 2014. Analysing documents. The SAGE handbook of qualitative data analysis, pp.367-380. Dias, V., Carlos, J. and da Costa, J.M.S.A., 2016. Migration of Brazilian Intellectual Workers in the International Market: Identification of Enticing Employees Acts and the Legal Mechanisms to Cease the Appropriation of Technology and Unfair Competition Practices. Braz. J. Int'l L., 13, p.285. Fergus, E., 2015. Workplace Law, John Grogan; and Dismissal, John Grogan: book notices. South African Law Journal, 132(3), pp.699-702. Funk, M. and Schmidt, A., 2015. Cognitive assistance in the workplace. IEEE Pervasive Computing, 14(3), pp.53-55. Landsbergis, P.A., Grzywacz, J.G. and LaMontagne, A.D., 2014. Work organization, job insecurity, and occupational health disparities. American journal of industrial medicine, 57(5), pp.495-515. Leijten, M., Van Waes, L., Schriver, K. and Hayes, J.R., 2014. Writing in the workplace: Constructing documents using multiple digital sources. Journal of Writing Research, 5(3), pp.285-337. Hu, Z., Fang, S. and Liang, T., 2014. Empirical study of constructing a knowledge organization system of patent documents using topic modeling. Scientometrics, 100(3), pp.787-799. Nicholson, G., Pugliese, A. and Bezemer, P.J., 2017. Habitual accountability routines in the boardroom: How boards balance control and collaboration. Accounting, Auditing Accountability Journal, 30(2). Siemens, G., 2014. Connectivism: A learning theory for the digital age. Tobin, T.J., Eroshin, V., Zheng, Z., Louie, P., Lu, J. and Varadharajan, A., Salesforce. Com, Inc., 2015. System, method and computer program product for locally defining related reports using a global definition. U.S. Patent 9,189,532. Winton, S. and Pollock, K., 2013. Preparing politically savvy principals in Ontario, Canada. Journal of Educational Administration, 51(1), pp.40-54.

Immune System Lab Report Sample

Immune System Lab Report Paper During this lab activity, my partner and I will test the effectiveness of different hand-washing times, techniques, and materials. The objective of this activity is to answer the question: How long does it take to effectively wash your hands? I hypothesize that it takes around 35 seconds to effectively wash your hands, because it takes a while to rub off all the germs on your hands. I think the longer you wash your hands for, the cleaner they will get. Safety Notes: -be sure you are using washable paint that can be removed with soap and water. Wash your hands carefully after completing the lab activity -be sure that you eave permission and supervision from a guardian before completing this lab activity -do not touch your face with paint and avoid getting paint in your eyes protect the work surface, using newspaper or other covering, and wear an apron or old clothes Materials: -timer or watch that counts seconds -sink -blindfold -washable paint or food coloring -paper towels -soap -pa rtner (this can be a friend or family member) -newspaper to protect the work surface (optional) Proceed re: 1. Pick one person to be the hand washer and one person to be the timekeeper. You will both have the opportunity to complete each of the experiments, so you ill each be washing your hands two times. 2. Washer #1 should put a small amount (about a tablespoon) of washable paint on the palm of one hand and spread it evenly over both hands. Be sure to cover the backs of the hands and the skin next to and under the fingernails. Allow the paint to dry completely. 3. Go to the skink and blindfold Washer #1 so he or she cant see his/her hands. Turn on warm water. We will write a custom essay sample on Immune System Lab Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Immune System Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Immune System Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Have washer #1 wash with just water for one second. After one second, have the timekeeper blot dry the washers hands by very lightly touching the paper towel to the skin. Use the scoring guide to record the lankiness on the water only data table in the row marked Washer #1. Do not let Washer #1 see his/her hands, and be sure that you do not give away any hints about how clean they are. 4. Have the washer wash for four more seconds with just water. Again, lightly blot the washers hands and record their cleanliness in the data table. Have the washer wash for 15 seconds more with water. Once again, blot and record the cleanliness on the data table. 6. Take the blindfold off and allow the washer to completely clean his/her hands. 7. Change roles and repeat steps 2 through 6 with washer #2. Record these results on the second row of the data table under Washer #2. 8. Now change roles again so that washer #1 is back to the role of hand washer. Repeat steps 2-6, having the washer use soap e ach time. Record the results in the appropriate row of the data table. 9. It is now time for Washer #2 to repeat steps 2-6 using soap each time. Record these results in the second row of the data table. Scoring Guide: Completely Dirty Very Dirty Somewhat Dirty Slightly Dirty Clean 4 3 2 Data and Observations: Water Only: Total Wash Time (in seconds) O Seconds 1 Second 5 Seconds 20 Seconds Washer #1 Washer #2 Average Cleanliness Score 3. 5 Soap and Water: 1. 5 Data Analysis: Just water: With Soap and Water: Conclusion: 1. How do the results of the four trials compare? In all four trials, they all started out at O seconds with a cleanliness score of 4. As time went on, the hands got cleaner and cleaner. The hands were much cleaner when people used soap. When you use just water, your hands leave a lot of paint on them, and are much dirtier than when you used soap. 2. What, if any, errors or inconsistencies may have occurred in this experiment? Some inconsistencies may have been a slightly different amount of paint during each experiment and the speed of washing your hands would be different each time you wash them. The amount of soap could have been a little different each time, along with the water pressure. 3. What suggestions do you have for improving this lab and minimizing errors or inconsistencies? Be specific. To improve this lab and minimize errors or inconsistencies could be to set an amount of soap to use during each washing. Also, you should set an amount of water pressure (such as turning the sink knob all the way), because the more water, the cleaner the hands will be. Also, set an exact amount of paint you need each time. 4. Based on these results, what is the importance of soap and time for effective hand washing? Based on these results, soap and time are needed for effective hand washing. When soap was used, it got off much more of the paint than when only water was used. The paint is like germs, so more germs will wash off your hands when you use soap. The hands were significantly cleaner the longer they were washed for. When washed for the longest time period, there was a significant difference in the amount of paint left to be washed off. When you wash your hands longer, you are allowing many more germs to be washed off your hands. Using a combination of soap and time, you will be able to get your hands very clean. 5. What areas of the hands retained the paint the longest, requiring careful scrubbing to get clean? Around the fingernails took a very long time to get clean and required careful scrubbing Also, the skin around the joints in the finger were hard to get clean. 6. Analyze the graphs. What do they indicate about the time it may take to effectively wash your hands? The graphs show that it will take 20 or more seconds to effectively wash your hands. When the line graph reaches the x-axis that is when the hands are completely clean, because that would mean he cleanliness score is O.

Induction essays

Induction essays Induction is reasoning from a small set of examples to a general conclusion about all similar examples. For instance, we believe that the sun will rise tomorrow based on countless days of experience. Of particular importance to us is drawing conclusions about the future on the basis of past or present experience. Hume says that all such reasoning works only if things go on as they have before. Only if past experience is a reliable guide to future experience. Without this assumption, the reasoning is unjustified. So, how do we know the future will be like the past. Deduction wont work because it is not a contradiction to assume that the future will change. Hume says that just because the future has resembled the past in the past, it doesnt follow that it will resemble the past from now on. If one assumes this, they are arguing in a circle. Induction may be justified by saying that the past or present cause the future. If we know the cause, which is the past or present , then we know the effect, which is the future. However, Hume says that you only have the idea of causation because, in the past, you have seen things go together all the time. Therefore, the concept of causation is based on past experience. To assume that causation will continue as it has is to assume the future will be like the past. This is circular reasoning. According to Hume the attempts to answer the problem of induction cannot succeed. Contemporary science is very successful. Its success is based on discovering exception less laws of nature. So, we are justified in concluding that nature follows exception less laws. However, Hume believes that this is still circular reasoning because laws have been exception less up until now so how do we know that will continue. The more we notice a uniformity, that is we see two things together, the more probable that they will appear together next time. The problem with this, according to H...

Economics Essay Example | Topics and Well Written Essays - 1500 words - 30

Economics - Essay Example were considered â€Å"too-large-to-fail† (reference?)because of the substantial public interest involved in their continued operation, and thus it was generally taken for granted that government will bail them out. Coupled with this is the â€Å"shift towards more self-regulatory rules that permitted US investment banks to increase leverage and reduce diversification under pressure of competition† (Coffee, 2009, p.1). No reference â€Å"functional regulators† or is there no need to? GAO is the source of the phrase. Its inclusion within the same sentence as having expressed the idea, then followed by another citation at the end of the paragraph, are sufficient. A concern expressed by the US Government Accountability Office (GAO) is that while the different activities were allowed within the same bank, they remained subject to â€Å"functional regulators† (***reference***)where federal authorities (such as the SEC or CFTC) had jurisdiction over specific financial products or services. This resulted in multiple regulators overseeing different business lines within a single institution, and obscured the lines demarcating their areas and making regulation more difficult (US GAO, 2009). Should Clarification on Dodd be made? Or there is no need to? Well, this is the only bill currently passing Congres. Having to clarify it will waste wordcount which we don’t have. I’ll just replace Dodd with the word â€Å"proposed†. In the US, the origin of the 2008 subprime market crisis, reforms being sought are incorporated in the Dodd(?)banking reform bill that has been passed by the House of Representatives and which is being considered in the Senate. is there grammar correct on the following? Yes, these are parts of an enumeration. We could put them as bulleted phrases, but some profs don’t want the paragraph form disturbed in the case of essays, so they don’t want bulleting. Reference for Keynesian and Hayek ? Keynesian and Hayek are staple cornerstone theories, named

Organisational Behaviour Essay Example | Topics and Well Written Essays - 1000 words - 1

Organisational Behaviour - Essay Example The field of organizational behavior is concerned with the study of what people do in an organization and how that behavior affects the performance of the organization. Organizational behavior is derived by incorporating various behavioral sciences like psychology, sociology, anthropology, political science and social psychology to ascertain the expectation level. (Foundations of human behavior, 2006) (i) Interpersonal Roles: which derives from the manager's position and the formal authority like leadership, liaison etc. (ii) Informational role: this is a direct result of the interpersonal roles ending up in information exchange, e.g., spokesperson, a monitor (iii)Decisional role: managers role as problem-solver, negotiator, resource allocator etc which is a derivation from the above two roles. (GRI Report, 2001:6) All these roles are important in a manager's job and are interrelated, even though some roles may be more influential than others depending upon the managerial position. For instance, sales managers may give more importance to interpersonal roles, while the production managers give more importance to decisional roles. The above facts lead to a clear picture that the organizational behavior is necessarily concatenated with the behavioral sciences. ... udying the interrelated behavioral processes, their disparity at specific situations and their interaction in the decision and communication performance within and among the organizational elements themselves. (Behavioral Science, 2006) Behavioral sciences like psychology, sociology, anthropology etc, help to focus in deriving organizational behavior theories. The current study focuses on three main topics (i) Personality, (ii) Stereotypes and (iii) Group Dynamics I. Personality and the "Trait Theory" Individuals are different in their mental and physical traits. People who form the main components of an organization thus differ both physically (age, sex, height, weight, etc), and also psychologically (intelligence, attitude, motivational level, perceptions, etc.) This belief that each human being is totally different from each other is known as "Law of individual differences". This points out to a crucial fact that the management has to treat them uniquely to get the best out of each and every one. (Robbins & Judge, 2006) A theory on personality aspect, The Trait theory suggests that people have some traits in common with each other and are also different from others in certain other aspects. The main five personality traits emerged from this theory related to job performance could be summarized as extroversion, agreeableness, conscientiousness, emotional stability and openness to experience. In an organizational setup the personality factors which affect its performance are the Need pattern, introversion or extroversion, tolerance for ambiguity, self esteem and self concept, Type A and Type B personalities etc. These aspects will differ from person to person and as per the managers are concerned; they need to master the tolerance for ambiguity with other

Smartphones Research Paper Example | Topics and Well Written Essays - 500 words

Smartphones - Research Paper Example Smartphones assist students in the universities and colleges to connect to their instructors in various activities such as giving assignments and rescheduling classes. Statistics shows that Smartphone are essential devices and contribute positively to the lives of students. 53% of the phone uses are at the age of 18-24 years while 63% of the users are at the age of 25 to 34 years in the USA (33). Although Smartphones are very useful in academic institutions, they can also be harmful to schools especially during exam periods. Some of the harmful effects of students having Smartphones in schools especially Universities are cheating in exams, texting when instructors are in class and disturbances when they ring. There are several advantages of using mobile phones in the class by the students and teachers such as connectivity enhancement. Tutors and instructors can give assignments to students through the internet without the necessity of physical contact. Students do not need to visit the library to search for items as they can use the internet, which enhances their studies. According to Hingorani and others, students who do not have Smartphones experience some fear known as Nomophobia especially in the universities (35). There is increased usage of mobile phones by the youth aged between 18 and 35 years with most of them preferring Smartphones compared to other types of phones (36). As the students, advance their academic levels, their usage of mobile phones increases. Mobile phones have many accessories making their usage have a wide diversity in terms of its uses such as calculators, navigators, and maps, which are very useful to students and instructors (36). Students normally utilize S martphones in performing most of the class work such as calculations, studying maps, and downloading lecturers’ notes. There are many other services in the universities

Service User And Care Involvement Analysis Social Work Essay

Service User And Care Involvement Analysis Social Work Essay This review will consist of an introduction, aims of the review, and methods of data collection, findings on a series of questions and answers on the extent of service user involvement in the discharge process, conclusions, and possible recommendations for change. It will conclude with a reflection piece. The following review will discuss the issue of service user involvement in the discharge/transfer procedure. The review was compiled by the author within a nineteen bedded Forensic Mental Health unit. The ward was at full capacity at the time of writing this review. The service users all had different levels of mental illness, each with a different history, level of cognitive awareness, degree of institutionalisation and willingness to adapt and change. This review will assess to what extent service users are involved with the discharge planning process in the ward, if any, and give possible recommendations on how this process may be improved. Aims of the Review During this placement the author decided on a subject to review, this subject was service user involvement in discharge planning. While collating information for the review some questions arose these questions were: Does the service user feel included in decision making? How does the staff involve the service user in the decision making if at all? Has discharge been discussed with the service user? These questions lead to the author constructing some key questions to carry out in the review these will be discussed further in the findings. 91 Methods used to construct review The data for the review was collected over a ten week period within the ward. The author consulted service users notes, attended multidisciplinary team meetings and conducted a series of semi-structured, one to one interviews with service users and staff, including a consultant, doctors, ward manager, nurses, nursing assistants and occupational therapists. A literature search was also carried out using accredited databases including CINAHL and the British Nursing Index. Relevant journal articles were found on these databases using keywords such as service user, involvement and mental health services. Nursing research books were also used to gather information along with web sites underlining national policies and models for mental health nursing. 110 Findings How are decisions made within the placement area regarding discharge planning? A Forensic Mental Health Unit is not part of the prison services it is a service that specialises in the assessment and treatment of people who have a Mental Disorder. According to the Mental Health Care and Treatment Act 2003 a mental disorder is an illness such a personality disorder or learning disability defined by the act, whereby the mental disorder has been a contributing factor to the person offending. Throughout the weeks on this placement research was carried out by the author on policies and procedures for discharge planning. The one in particular that was found to be relevant was the Care Programme Approach (CPA). CPA is about early identification of needs, assignment of individuals or organisations to meet those needs in an agreed and co-ordinated way and regular reviews of progress with the service user and care providers. CPA is also about involving family or carers at the earliest point. The Care Programme Approach requires that service users should be provided with copies of their care plans and it has been increasingly common for service users who have been the responsibility of forensic psychiatrists to have copies of documents relating to their care. (DOH 2008). Systems were in place for comprehensive care planning. There was evidence to show that the service users social, educational and occupational needs were taken into account in the care planning process and other specialist interventions were available. In addition to this, in some cases, discharge/transfer planning was evident from an early stage (not long after admission), although in other cases a few months had elapsed before any document noted those discussions. Discharge planning is enhanced by the Care Programme Approach (CPA) a multi-disciplinary care planning systematic approach that involves service users and their carers. Care Programme Approach is the framework for care co-ordination and resource allocation in mental health services. Decisions for discharge are made through the multi-disciplinary team which consists of consultants, ward manager, nursing staff, occupational therapy and social workers. discharge guidance 4. This will go forward to a tribunal where the service user will be invited to take part, here all the evidence will be put forward and a decision will be made. If the service user is restricted then the decision will be made by the First Minister. When a service user is restricted it means an order has b een applied to them as they are seen by the act to be a more serious offender, this then means that the Home Office is responsible for granting discharge and a representative will be invited to the Tribunal (MHCT Act 2003 SECTION 37/41). Most service users have long term mental health problems and complex social needs and have been in contact with mental health services for more than twenty years so never think about discharge. Being in hospital for so long has become part of their lives so service users see it as pointless being discharged, what would I do. 488 SECTION 117 AFTER-CARE Prior to 1983, no statutory provision was made for the after-care of patients discharged from hospital. Section 117 introduced and defined formal after-care. In particular it stated: It shall be the ditty of the health authority and the local authority to provide in conjunction with voluntary agencies after-care services for any person to whom this Section applies, until such time that the health authority and local authority are satisfied that the person concerned is no longer in need of such services . Section 117 of the 1983 Mental Health Act applies to patients who have been detained under Section 3,37, 37/41, 47/49, 48/49. Before a decision is taken to discharge or grant leave to a patient, it is the responsibility of the RMO to ensure, in consultation with other members of the multi-disciplinary team, that the patients needs for health and social care have been fully assessed, and that the care plan addresses them. The Section 117 meeting The aim of the meeting is to draw up an after-care plan, based on the most recent multi-disciplinary assessment of the patients needs. During the meeting the following areas should be covered as appropriate: Housing Finances Relationships/family Employment Social needs Psychology/mental health difficulties Relapse predictors Known risk factors When the care plan is agreed the team should ensure that a key worker is identified to monitor the care plan. The Care Co-Ordinator can come from either of the statutory agencies, and should not be appointed unless they are present at the meeting, or unless they have given their prior agreement.. The process for Sec 117 can be found in Trust Policy and Procedure and applies to all patients accepted by psychiatric services. What decisions/involvement does the service user have in this process? Within this placement the care and treatment plans are reviewed on a regular basis. Service users are expected to meet with their key worker and other team members on a regular basis, care plans are reviewed at these meetings and a mutual agreement will be decided, on the best way forward, once the care plan has been agreed by all the service user has to adhere to the care plan.(discharge guidance)no.16 Rights, Relationships and Recovery (2006): The Report of the National Review of Mental Health Nursing in Scotland Service users are encouraged to be fully involved in all aspects of their care as far as they are able to. Service users past and present wishes should be taken into account, their views and opinions with regards to their treatment plan must also be recorded, as stated in the Mental Health (Care and Treatment) Act Scotland 2003. These wishes and aspects will be turned into a care plan that is individual to the service user. The principles of the act underpin any decision made relating to a detained service user in Scotland. The Milan Committee devoted a chapter in the act that referred to high risk patients it stated that service users should have the right of appeal to be transferred from a high or medium secure facility to that of a facility with lower security conditions. (Mental Health Care and Treatment Scotland Act 2003). This however seemed to be the problem across the board, lack of medium/low secure facilities to discharge /transfer appropriate service users to. Service users have the opportunity for regular one-to-ones with their key workers (weekly basis) or more regularly if they require. Service users have the opportunity to put forward their thoughts on discharge and any other aspect of their care at the review, such as their rights, beliefs and their right to a tribunal. The author attended these independant tribunals while on this placement and at these tribunals people had stated that their human rights had been violated (The Human Rights Act 1998). They felt they were still being discriminated against for offences they had committed 20-30 years ago and feel they were being held under excessive security hence the reason for the tribunal to appeal against this level of security. this would mean they would be granted grounds access on a trial period which may be supervised, then become unsupervised for a trial period to see how the service user would cope, this in turn will lead to a further tribunal taking place in a set time agreed f or example 4 or 6 months away, where the service user may be granted discharge/transfer to a lower secure unit depending that all provisions that had been put in place had been adhered to, for example, risk assessment reviewed, treatment regime being followed, attend all social/therapy/strategy groups that were agreed. The review takes place every four months, again this is a multi-disciplinary meeting and service users are invited to attend with the support of advocacy or someone of their choice. The Human Rights Act 1998 gives legal effect in the UK to certain fundamental rights and freedoms contained in the European Convention on Human Rights (ECHR). These rights not only affect matters of life and death like freedom from torture and killing, but also affect your rights in everyday life: what you can say and do, your beliefs, your right to a fair trial and many other similar basic entitlements. During the time spent on this placement it was noted that service users and key workers met at the beginning of the week to discuss how they felt things had been for them, the service user has the opportunity to discuss what changes they would like to happen, this is then recorded in the service users notes and taken forward to the clinical team that week where it would be discussed if any changes in care and treatment would take place, the service user is then informed of any changes and decisions made which they have the right to appeal against (The Human Rights Act 1998). The opportunity arose for the author to take part in these weekly reviews, during this one-to-one time most service users were able to express their thoughts and feelings about issues they had encountered that week and describe what therapeutic strategies they used to get through it. The service user will be provided with a copy of the Treatment Plan Objectives, or informed in detail of the contents of the treatment plan, in the event that any learning or specific reading or language difficulty information should be provided in a way that is most likely to be understood. Arnstein (1969) constructed a ladder of participation which described eight stages of user participation in services, including mental health. These stages ranged from no participation to user controlled services. The above service users would be placed on the sixth rung of the ladder in the partnership range as they agree to share planning and decision-making responsibilities. Partnership Partnership, like community, is a much abused term. I think it is useful when a number of different interests willingly come together formally or informally to achieve some common purpose. The partners dont have to be equal in skills, funds or even confidence, but they do have to trust each other and share some commitment. In participation processes as in our personal and social lives building trust and commitment takes time. discharge guidance 16.6 908 Does this placement area reflect its practice on local or national policies regarding service user involvement in discharge planning? (Mental Health Care and Treatment Scotland Act 2003). (The Human Rights Act 1998). When asked their views on the subject the Ward manager and senior nursing staff presented documentation which reaffirmed current practice within the ward. The Ten Essential Shared Capabilities (ESCs) DOH (2004) he explained was the model now being followed on the ward, has just been implemented into this area of placement within the last two years, which the ward staff have adopted well by providing a person-centred approach as much as possible. This new person-centred model embraced the ethos of the above, and senior staff stressed that good practice dictated that service users have the opportunity to appropriately influence delivery of care and support. A review of policies and procedures as well as discussions with staff provided evidence that the policies were actually in place. Throughout the placement, the author noticed that efforts were being made all the time to nurse according to the new model. Included were regular one to one sessions between nurses and service users to hear their views and thoughts, these already took place before the ESCs were introduced. Moreover some staff do find it difficult to adopt the ESCs and the mental health act due to the restraints of the environment (secure ward); however they are prepared to embrace the opportunity for further education and support. 211 Identify barriers and constraints. Before a decision is taken to discharge or grant leave to a patient, it is the responsibility of the RMO to ensure, in consultation with other members of the multi-disciplinary team, that the patients needs for health and social care have been fully assessed, and that the care plan addresses them. Section 117 of the 1983 Mental Health Act applies to patients who have been detained under Section 3,37, 37/41, 47/49, 48/49. While on placement and conducting this review the author noted that one of the barriers to effective involvement came from some of the service users, due to the complex nature of the area the service users had become institutionalised and found it difficult to be thinking about discharge at this stage in their lives, so they just accept the way things are and do not get too much involved as far as care plans are involved and just say what they think the staff want to hear. In secure settings engagement of service users in assessment and treatment can be difficult, as there is a potential risk of perceived coercion. Moreover with the lack of medium secure facilities around this can hinder service users from moving on within the specified time limit agreed, as there are no provisions. 138 Recommendations for Development SMART Most service users were more concerned about their futures and life post discharge. They wanted their time between now and then to be concerned with preparing them for discharge. It was frustrating for many service users that they felt that little in the way of such preparation was taking place. Continue to provide service users with support and skills needed appropriate to their function and skills already held, for example cookery groups, IT groups. Provide groups that enhance social skills such as coping strategy groups, anger management, alcohol/drug treatment/groups. High secure units should ensure that at the point of discharge patients have a copy of their discharge care plan in a suitable format which includes appropriate information about the circumstances that might result in their return to a secure mental health provision such as However a recommendation that high secure units should ensure that factors to be weighed in assessing relapse are part of the risk assessment included in the discharge plan of all service users. The National Service Framework for Mental Health states that Service users and carers should be involved in planning, providing and evaluating training for all health care professionals (Department of Health, 1999). This is the case in most health care provisions but for more education, training and information to be more readily available. Strengthening the user perspective and user involvement in mental health services has been a key part of policymaking in many countries, and also has been encouraged by World Health Organization (WHO) in order to establish services that are better tailored to peoples needs and used more appropriately. 265 Reflection In this review, I need to reflect on the situation that took place during my clinical placement to develop and utilise my interpersonal skills in order to maintain the therapeutic relationships with service users. In this reflection, I am going to use Gibbs Reflective Cycle Gibbs (1988). This model is a recognised framework for my reflection. Gibbs (1988) consists of six stages to complete one cycle which is able to improve my nursing practice continuously and learning from the experience for better practice in the future. During the first week of placement I was encouraged to work closely with my mentor. This gave me the opportunity to orientate myself to the ward and get an overview of the needs and requirements of the service users. This also provided me with the chance to observe how the nursing team worked on the ward. During this time I had learned that if the concept of inter-professional working is to succeed in practice, professionals need excellent team working and communication skills. Good communication, as we have staged in our group work theory, (skills for practice 3) is crucial in the effective delivery of patient care and poor communication can result in increased risk to the service users. I have learned the valuable skills required for good communication and will transfer these into practice by adapting to the local communication procedures (expand). The NMC advices that at the point of registration students should have the necessary skills to communicate effectively with colleagues and other departments to improve patients care (NMC, 2004). 256

Creation and Science Essay -- Religion Creationism Papers

Creation and Science We have all heard about the evolution vs. creation debate. Two sides opposing each other in fits of heated passion. One group believes that humans developed from monkeys, and the other group is a bunch of religious fanatics. Does this sound somewhat familiar? This is one of the most stereotypical views of the dispute, but is, unfortunately, how many people believe it to be. So what is it all about? What makes these groups (there are actually quite a few more than two) so determined to fight and try to win others over to their belief? In the answers to these questions lie the truth about why humans take this aspect of science so personally. There must be some fairly significant reasons that cause individuals to become so committed to arguing their point of view in the evolution/creation debate. Many creationists feel that without a supernatural creation by an intelligent being there is no purpose to the universe and no reason to live (Wager, 1997). Many Christian creationists hope that by convincing others of Godà ­s role in the origins of life, they can more effectively lead others to salvation. Still others believe that it is the duty of Christians to "defend against the godless dogma of evolutionary humanism" (Tyler, 1995). It is easy to see why this topic is so important to people. If one believes that evolution and Christianity are mutually exclusive, as many people do, then it is natural for Christians to want to disprove evolution and eliminate what they perceive as a threat (Wright, 1989). However, the debate is also meaningful to evolutionists. Many evolutionists feel that to try and discredit evolution is to ignore facts and scientific reasoning (Tyler, 1995). Some evolutionists who are dominant i... .../Biol410/Biol410SrSemPapers97/millerl.html Myers, Jesse. (1996). Biology Senior Seminar Student Papers: "A Look At Scientific Creationism." http://www.goshen.edu/bio/Biol410/Biol410SrSemPapers/myers.html Nelkin, Dorothy. (1982). The Creation Controversy. Boston, Massachusetts: Beacon Press. Scott, Eugenie C. (1996). "Dealing With Anti-evolutionism." (10/25/98) http://www.natcensied.org/deal174.htm Tyler, David J. (1995). Review of: "Creation Based Science By Phillip Johnson." (10/22/98) http://www.pages.org/bcs/Bcs057.html Wager, Michael. (1997) "Evolution: The Lie." (10/25/98) http://www.student.uwa.edu.au/~mlwager/evovscrt.htm Wright, Richard T. (1989). Biology: Through the Eyes of Faith. New York, New York. HarperSanFrancisco. Zook, Marc E. (1987). Biology Senior Seminar Student Papers: "Origins: A Collection Of Thoughts."

Analysis of Ford Motor Company’s Essay

Ford Motor Company (FMC) manufactures and sells vehicles worldwide. The company has two business segments that include automotive segment and financial services. Ford carries out operations in North and South America, Europe, Asia and Africa. Hence, the company has to ensure that its operations are working effectively to meet its organizational objectives. The company also has to ensure that its operations management strategies are adequate to provide maximum benefits to the company. Domestic car manufacturers are facing intense competition from foreign vehicle manufacturers such as Toyota, Honda, Nissan, Mercedes Benz, BMW and Audi just to name a few. There is thus the need to manage operations so as to improve efficiency, reduce costs and in the process achieve competitive advantage. Heizer and Render (2011), noted that operations management is a transformation process that occurs in companies producing goods and also in service organizations. Transformation process involves daily activities that focus on creating value for the organization. Operation processes are determined in terms of effectiveness (whether the process is able to attain company objectives) and efficiency (is the process using resources adequately). According to Davis and Heineke (2005), different types of transformation could be physical as in manufacturing, location as in transportation, storage as in warehousing, health care which is physiological, and informational which is telecommunication. Ford has numerous activities involving several areas that can lead to cost saving and translate into increased profitability for the company. By effectively implementing and executing operations management strategies, the company is able to deliver value to customers and generate more revenues and profits. Ford employs a wide range of operations strategies and one of these is product strategies. Product strategies employed by Ford includes having many vehicle platforms, brands, and models. As a result of their product strategy, the company is able to produce vehicles that are tailored to different customer requirements. The company’s manufacturing processes and product development carried out in one target region is different fro m another region (Kassab, 2011). Another strategy used by Ford is product pricing whereby its products are priced relatively low thus ensuring that as many people as possible can afford its products. Through this strategy the company is able to attract and retain customers which in turn lead to  increased sales. Ford has a wide range of product offering and is thus able to attract large number of customers. The wide range of products offered by the company allows it to maintain a balanced revenue stream Its product strategy is also an effective method in increasing market share as its numerous brands and models is able to attract a large number of diverse customers. Ford has shifted its product strategy towards new vehicle segments and this has proved to be profitable for the company (Automotives, 2011). Ford uses numerous production or manufacturing strategies that aims at promoting efficiency and effectiveness. Ford focuses on reducing time and material waste in production, increasing quality and reducing cycle times. All these strategies contribute to cost reduction by the company. In order for an organization to sustain growth in such a competitive market, it must be able to eliminate processes that waste resources, improve on product quality and achieve customer satisfaction. These factors enhance the company’s competitive advantage and its ability to remain in business. Ford previously utilized a total quality management (TQM) production strategy, however the company is currently shifting towards a six sigma approach. TQM was introduced in the company in the 1980’s to improve product quality resulting from intense competition from foreign manufacturers. TQM emphasizes on processes driven by quality and aim at achieving customer satisfaction. Implementing total quality management meant that processes within the company had to be adhered to strictly and continuously improved in order to meet customer satisfaction. TQM philosophy looks at developing a corporate culture that is customer focused, empowers employees and seeks continuous improvement. By focusing on the customer, Ford was able to provide value customers with product value and quality that ensured customer satisfaction. This in turn translated into revenue for the company due to repeat sales and first time customers. Essential components of effectively implementing TQM include a commitment from all stakeholders and a change in work culture. Managers at Ford demonstrate such commitment to quality by clearly initiating strategies and policies that aim at promoting quality enhancing activities. Ford’s workers at all levels are informed on steps that should be followed in order to achieve improved quality (Dahlgaard & Dahlgaard-Park, 2006). Total quality management reduces wastage in the production process and eliminates defects. The reductions in defects and  wastages assist in lowering production costs which can subsequently l ead to an increase in contribution margin. Lower costs can also facilitate the company’s lower pricing strategy to attract customers and gain competitive advantage. By implementing total quality management Ford was able to reduce amount of waste from production process and also improve on efficiency thus improving performance (Dahlgaard & Dahlgaard-Park, 2006). Ford has shifted towards a Six Sigma approach which aims to sustain company’s ability to manufacture quality products. The Society of Manufacturing Engineers magazine in 2011 noted that Ford’s reputation as a company that offers quality products was being tarnished as a result of a number of setbacks including recalls affecting several models and delays in introducing new ones to market. Customer surveys showed that customer satisfaction and quality of Ford cars had reduced and was behind competition thus the need for the company to shift to a new approach in order to improve on quality concerns. Six Sigma is more structured and profit oriented compared to total quality management. Ford shifted to this new approach in an attempt to improve on its processes and increase cost savings. The company also aims at establishing a consistent approach that can be used to solve quality related problems by improving organizational learning. Smith, (2003) in his article, â€Å"Six Sigma at Ford Revisited† noted that Ford saved $1.0 billion from elimination of waste 5 years after implementing Six Sigma and that internal customer satisfaction survey showed that customer satisfaction increased by 5%. This provides ample evidence that the company’s strategy has been effective in lowering costs and that customer satisfaction regarding the company’s products was heading in the right direction. One of the strategies being utilized in Ford’s production process is a â€Å"Global Product Development System† whereby the company has established a single template for designing, engineering and manufacturing its vehicles worldwide. One of Ford’s global product development systems is aimed at enabling the company to develop vehicles faster, improve its competitive ability and provide profitable growth. The system aligns the company’s technology and global product plans and car programs on characteristics that differentiate Ford vehicles in the market. The global product strategy establishes a standard that all Ford vehicles should conform to which leads to consistency in Ford products and also improves on brand recognition since products will have attributes that  differentiate Ford products from its competitors (Kassab, 2011). Since Ford manufacturing points are located across different regions, the global product strategy enables various production regions to produce products that have similar attributes. According to Kassab (2011), every time production centers are reinventing production processes the company losses time that could be utilized in developing new vehicles. Therefore one Ford global product development system is used in the production process to reduce time wastage and ensure consistency in production. Another strategy used in the Ford production process i s JIT in an effort to improve on the time it takes to produce a product. Ford decided to adopt this strategy due to inadequacies in material handling and inbound logistics. Using a just in time system enables the company to connect with suppliers and also assists in reducing production lead times and enhances the company’s capability to manage inventory, cost of transportation and storage costs. Just in time system involves delivering required production component when they are needed in the production process. In relation to logistics, Ford has established different solutions to ensure that supply and distribution is achieved. Ford has numerous â€Å"Order Dispatch Centers† where products are transported to and from the company (Penske, 2013). Order centers assist the company in centralizing its logistics network and reducing inventory levels. The company has uniform procedures, carrier requirements and technologies that streamlines supply, improve on performance and accountability (Penske, 2013). Ford utilizes logistics management technologies maintains and tracks information on delivery status and schedules applicable to routing. Through these technologies, the company is able to monitor its supply chain and ensure that all operations aspects of production are functioning appropriately. Ford also has in place capacity strategies where the company practices efficien t use of facilities and expansion facilities projects when required. By increasing capacity the company is able to increase output and generate more revenue. The company also has in places processes and systems to ensure efficient use of facilities. These processes involve being highly automated and strategically placing production points to ensure maximum achievement of efficiency. Ford has work design strategies whereby the company practices job enrichment and institutes motivation systems. Ford has a competency center that assists employees in planning their career,  enrolling in training and development programs, and assisting employees on how to balance professional and personal lifestyles (Hines et al, 2004). The company aims at developing an individual who in turn improves on overall organizational capability. By developing its employees, Ford is able to maintain high levels of motivation and morale which eventually leads to improved productivity. The American Psychological Association (2003) in an article â€Å"Occupational Stress and Employee Control† noted that Ford Motor Company has shifted virtually all of its manufacturing operations to a team-based approach in which employees have far greater control over their work. Instead of simply follow directions from supervisors, employees can talk directly to suppliers about parts quality, research better ways to run equipment, and take independent action to eliminate product defects. A pilot program, which began at Ford’s Romeo, Michigan engine plant in the early 1990s, raised productivity and quality along with job satisfaction so successfully that Ford expanded the approach, giving virtually all employees targets and allowing them to find ways to reach them. Ford encourages a self-management environment to boost and maintain employee morale. Employees are involved in problem solving groups and have a say on operational matters related to their jobs. Employees also participate in decision making processes within the organization. As a result of increased employee motivation, employees perform their job activities well which subsequently leads to increased productivity. By maintaining high motivation levels the company is able to retain high performing employees which benefit the organization in the long term. As a multinational company, a comprehensive location strategy is critical to a successful operations management execution. Ford has presence in North and South America, Europe, Asia and Africa where the company is involved in the production and sale of Ford vehicles. These markets are strategically targeted in an attempt to increase company growth. By having a global presence the company is able to penetrate into new markets and increase market share in the global arena. Ford is a well-known brand globally and its name recognition has assisted the company to penetrate new markets. An international presence assists the company in terms of product development, differentiation and distribution as vehicles are developed to meet customer requirements in specific regions and reduce distribution costs to various geographic regions. Operations management at  Ford Motor is influenced by factors such as competition. Competition plays a part in determining how a company does business. Ford therefore has to plan its operations to ensure it is able to gain competitive advantage and maximize revenues. Ford faces domestic and international competition from General Motors, Chrysler, Toyota, Honda and Nissan. In today’s environment, a car company does not have a great future unless they have a plan for increasing their sales globally. If an auto company is not a global automaker, it is not doing the job that it should. Ford therefore has to position itself to ensure that its operations are efficient, effective and are able to differentiate company products on a global scale. Another factor influencing operations management is customer requirements since this impact whether a company is profitable or not. Ford should ensure that its operations meet customer requirements in terms of quality, design, prices and spe ed of distribution. Success factors The first success factor in determining Ford’s successful achievement of its business objectives regarding its operations management strategies is financial. Operations management strategies employed in the company aim at ensuring efficient use of resources and reducing cost in the process. The main tools utilized by Ford to achieve success include Six Sigma, just in time inventory management, location and distribution strategies. Ford has successfully utilized the strategies to achieve its cost reduction strategy and this is evidenced by $1.0 billion cost saving after implementing Six Sigma. A just in time system contributes to the success by reducing costs incurred in transporting and storing raw materials and work in process inventory. The company’s distribution strategies include the use of order centers that improve on efficiency by reducing cost incurred in transporting final products to dealerships. Ford Media (2011) stated that the company’s sales increas ed by 19% in 2010 to $1.935 million compared to the previous year which is the largest increase of any full-line automaker. This achievement is indicative of the success of the operations management strategies implemented by the company. Another success factor in relation to operations management strategies in the organization is the social condition that exists within the company. Ford has different motivation methods that ensure that employees are highly motivated in their professional duties.  This is achieved by training and developing employees and also by ensuring that employees have control over their job activities. The American Psychological Association (2003) noted that increased employee control in job activities is an effective strategy in reducing occupational stress. Ford Motor position and market share in the industry provides measurable evidence on whether the company strategies have been successful. The company recorded mixed fortunes in its target market. Whereas the company increased market share in 2011 to 16.5% compared to 16,4% in 2010 and 15.3% in 2009, market share in Europe decreased to 8.3% compared to 8.4% in 2010 and 9.1% in 2009 (Sustainability Report, 2011/2012). This shows that the co mpany’s strategies were successful in its domestic market but unsuccessful in the European market. Despite these unflattering results, the company still maintains a strong international presence in the Americas, Europe, Asia and Africa. For 2012, Ford’s total U.S. market share was down 1.2 percentage points to 15.3%, while Ford’s U.S. retail share of the retail industry declined seven tenths of a percentage point. The declines largely came from the discontinuation of the Crown Victoria and Ranger, capacity constraints, and reduced availability associated with our Fusion and Escape changeovers. In Europe, market share declined 0.4 percentage points to 7.9% (Sustainability Report, 2012/2013). Quality is important to Ford in improving customer satisfaction and overall company performance. According to the 2012/2013 Sustainability Report, the results are mixed. In the U.S. first time buyers increased 0.5 percentage points to 10.6% in 2012 while customer loyalty decreased 0.9 percentage points to 47.7% in 2012. In Europe, first time buyers decreased 2.0 percentage points to 7% in 2012 while customer loyalty increased 1.0 percentage points to 52% in 2012. Ford has decentralized its operations to ensure that the company manufactures products that meet customer requirements by producing high quality vehicles. Ford Motor Company’s mission is one team, one plan and one goal. The mission is for the company to work together as a lean global enterprise measured by customer, employees, investor, supplier, dealer and union satisfaction. The company’s mission statement influenced its operations management strategies since the company’s one team and implemented strategies aim at achieving lean production where wastes are eliminated to reduce cost. The strategies also aim at improving customer satisfaction by providing quality products.  Ford strives to be a lean global enterprise by implementing strategies such as Six Sigma to achieve its objectives. The ultimate goal of all strategies implemented in the company is to increase profitable growth through increased customer and employee satisfaction and by reducing costs. References American Psychological Association. (2003). Occupational Stress and Employee Control. Retrieved On September 15, 2013 from http://www.Apa.Org/Research/Action/Control.Aspx Automotives Insight. (2011). New Product Strategy Pays Off For Ford. Retrieved On September 28, 2013 from http://www.Autosinsight.Com/File/96519/New-Product-Strategy-Pays-Off-For-Ford.Html Dahlgaard, J. J., & Dahlgaard-Park, S. M. (2006) Lean production, six sigma quality, TQM and company culture. The TQM Magazine, 18 (3), 263 – 281. Retrieved from EBSCO Host Database on September 21, 2013. Davis, M.M., & Heineke, J. (2005). Operations Management: Integrating Manufacturing and Services. (5th ed.). New York, NY: McGraw – Hill Irwin. Ford Media. (2011). Ford’s 2010 Sales Up 19 Percent – Largest Increase of Any Full Line Automaker: Foundation Set for Growth In 2011. Retrieved On September 28, 2013 from https://media.ford.com/content/fordmedia/fna/us/en/news/2011/01/04/ford_s-2010-sales-up-19-percent–largest-increase-of-any-full-li.html Heizer, J. & Render, B. (2001). Operations Management (10th ed.).Upper Saddle River, NJ: Prentice Hall. Hines, P., Holweg, M., & Rich, N. (2004). Learning to evolve: A review of contemporary lean thinking. International Journal of Operations & Production Management, 24 (10), 994 – 1011. Retrieved from EBSCO Host Database on September 29, 2013. Kassab, C.R. (2011). Speedy Delivery – Global Product Development System Defines Ford. Ford Magazine. Ford Motors. Retrieved On September 28, 2013 from http:// corporate.ford.com/innovation/innovation-detail/fs-global-vehicle-product-development Penske. (2013). Ford Motor Company. Six Sigma Initiatives streamline operations. Retrieved On October 5, 2013 from http://www.penskelogistics.com/casestudies/ford2.html Smith, K. (2003). Six Sigma At Ford Revisited. Quality Digest, 23 (6), 28-32. Retrieved from EBSCO Host Database on October 2, 2013. Society of Manufacturing Engineers.

Oppressive Government Essay

As humans we have shared fundamental needs. Take personal survival as an example. To meet this need we must ensure our safety from the violence of each other and from the violence of people who are not members of our society. The mechanism to serve . . . this . . . goal is a government.’ Because I agree with Thomas Attig, I must affirm the topic that ‘an oppressive government is more desirable than no government.’ Before I continue, I’d like to define a few key terms in the topic. [All definitions are from American Heritage.] Oppressive is defined as unjust or difficult to bear. Government is the exercise of authority in a political unit. Desirable is defined as worth having or seeking, as by being useful or advantageous. Since the topic asks us to evaluate the most desirable situation for humanity, my Value Premise is Individual Welfare. In order to achieve individual welfare, my criteria are 1)The preservation of social order 2)The fulfillment of fundamental needs. The only way in which to ensure individual welfare is to maintain societal stability while at the same time protecting the individual. My first contention is that an oppressive government is more desirable than no government because government, in any form, provides certain advantages that are impossible for the state of nature to provide. (1)First of all, a government provides individuals with external security. In other words, the mere existence of a government allows for society as a whole to have a defense mechanism against foreign powers because a  government must provide such protection in order to preserve itself. The absence of a government, however, would leave individuals defenseless from outside aggressors. Any government, oppressive or not, provides for this basic external security, which is a prerequisite to securing fundamental needs. (2)Secondly, government possesses the ability to maintain order within society. As Austin Fagothey states ‘Anarchists think that society can get along without authority, but this opinion is too optimistic; for what is socially good for us is not known equally for all; benefits and burdens must be distributed to all, and someone must choose among various means the ones to be cooperatively used.’ Thus even if a government is oppressive, it still acts as an enforcement mechanism by regulating interaction between individuals and preventing them from encroaching on each other’s rights, therefore securing a greater degree of freedom for individuals. George Crowder concurs that ‘Government is able to secure an area of free choice by forcibly preventing others from encroaching upon it.’ In contrast, the state of nature lacks this common judge to settle disputes and is therefore perpetually insecure for individuals. Even if some order exists without government, it cannot be maintained for any significant period of time because conflicts will inevitably occur over finite resources. Thus oppressive governments provide for the protection of fundamental needs that individuals lack in the state of nature due to the lack of adjudication. (3)Third, individuals are generally guaranteed a minimal protection of life under an oppressive government. Oppressive governments are not primarily concerned with taking away life because by systematically killing all of their subjects, such governments would be diminishing their own power. A. John Simmons agrees that ‘the attempt to get another in one’s power indicates precisely an intention not to kill but rather only to control or use another in some way . . .. [This attempt] shows a design only on their freedom, not on their lives (since [individuals] are valueless without their lives).’ Although oppressive governments have been known to violate life in certain instances, individuals can avoid such persecution by not speaking out against the government. Thus individuals at least know how to secure  their rights under oppression whereas in the state of nature, no such method to protect rights exists. Oppressive systems therefore generally ensure protection of life because individuals know how to avoid any governmental encroachments. Thus society under an oppressive government is more desirable because it ensures a minimum protection of rights that the negative can in no way ensure. My second contention is that an oppressive government is more desirable than no government because society with an oppressive government is more conducive to reform. If we examine the topic, oppression is going to occur on both sides. Thus it’s important to weigh the risks involved. (1)First of all, an oppressive system possesses more potential for reform. Under an oppressive government, all individuals know who their common enemy is, and they are aware of the origin of the threat to their liberty. Simply because of this awareness, individuals are able to unite more effectively against this one consolidation of power. Vicente Medina explains that in an oppressive government, ‘we would be able to appeal to those [established] rules without resulting to violence, whereas under an anarchical state of affairs the actual threat of violence would undermine the development of an ethical and legal community, and consequently the development of our moral capacities.’ [Moreover, the oppression invoked by a government may be merely short term.] Thus more potential for change exists under an oppressive government because it would be much easier to reform the existing system than it would be to create an entirely new system. (2)(2) Secondly, the state of nature, in contrast, has more potential for oppression. The absence of a government allows for conflicts to exist on many levels. Individuals, groups, and organizations would constantly be involved in variety of struggles, and each group would be vying for its own selfish interests. The state of nature is therefore characterized by a lack of unity. Because individuals are so divided in this state of nature, it becomes virtually impossible to unite and achieve a consensus on establishing a government. Thus the lack of unification hinders the pursuit of establishing a just system. Individuals’ needs and the social structure  are therefore best protected under an oppressive government, which possesses a greater possibility for reform, therefore ensuring a great degree of individual welfare.

38 Letters of the Alphabet

38 Letters of the Alphabet 38 Letters of the Alphabet 38 Letters of the Alphabet By Maeve Maddox Daniel’s post on the letter Z certainly had the readership hopping on April 1! Most readers quickly got the joke and joined in on the April foolery, but a few seemed to be really annoyed with us. The comments are still coming in and make enjoyable reading. A â€Å"perfect† alphabet would have one letter for every speech sound. As everybody knows, and nearly everybody loves to point out, English does not enjoy a perfect alphabet. Of the 26 letters in the English alphabet, only 14 stand for a single speech sound: b, d, h, j, k, l, m, n, p, r, t, v, w, z If we want to think about getting rid of â€Å"unnecessary† letters, the best candidate is not z, but c. C has no sound of its own, but is an alternate spelling for the sounds /k/ and /s/ as in camp and cent. The next least necessary letter is q. Alone it represents the sound /k/. With a u it stands for the sound /kw/: Iraq, queen. Of the five remaining consonant letters, f, g, s, x, and y, four represent distinct sounds of their own, but can also represent consonant sounds already represented by other letters: f: fun, of g: go, giraffe s: sin, miser x: fox, xylophone The letter y can stand for either a consonant or a vowel: y: yellow, gym As for the vowel letters a, e, i, o, and u, the sounds they represent number at least 12 (In American speech, the vowel sounds of father and on are the same): a: at, ape, father e: Ed, be i: in, ice o: on, no, to u: up, uke, put That takes care of the 26 letters of the English alphabet, but that’s not the end of the story. Much of the confusion regarding English spelling comes from pretending that English is spelled with the 26 single letters of the alphabet. The truth is, we use letter combinations as extra letters to represent speech sounds that are not represented by any of the single letters. Here are 12 combinations that represent distinct speech sounds: ow: cow oi: oil aw: law ar: car or: for er: her sh: ship wh: wheel ch: church th: thin, this ng: sing si; vision Any way you cut it, English spelling is complicated, but knowing about the combinations that represent sounds not in the alphabet can clear up a lot of the confusion. As for getting rid of any of the letters, the Defense of Z on April 1 shows how popular that idea would be! NOTE: Alternate spellings exist for the sounds /ow/, /oi/, /aw/, /er/, and /sh/. Alternate spellings also exist for many of the sounds represented by the single letters. The subject of alternate spellings is best reserved for another post. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:7 Classes and Types of Phrases8 Writing Tips for BeginnersSupervise vs. Monitor

Discussion essay in anthropological topic Example | Topics and Well Written Essays - 500 words

Discussion in anthropological topic - Essay Example The Homo habilis were the earliest of the genus Homo. The transition from Homo habilis to erectus came along with some cultural and physical changes (Grine & Fleagle, 2009).Their body size increased considerably, most likely due to the climate changes and a higher intake of protein from meat. Further, their body proportions were altered, arm length reduced, and the length of legs increased to mirror a more contemporary form of bipedalism. Homo erectus brains were larger reflecting greater intelligence, which enabled them to use refined tools or the Acheulian tools. Such tools were for scavenging and hunting. Homo erectus were the first species to move out of Africa, with their fossil remains discovered in Europe and Asia, showing that this migration came shortly after their first appearance. This can be dated between 1.8 million and a million B.C. They were capable of some speech, although not close to modern language and likely had no grammar. Generally, Homo erectus are often said to have existed until up to 250,000 B.C, and its fossils dated as late as 10,000 B.C. (Nunn, 2011). The species that existed between approximately 500,000 and after 100,000 B.C are referred to as â€Å"archaic Homo sapiens,† a transitional process from the Homo erectus. The â€Å"archaic Homo sapiens† existed in Africa, parts of Asia like China, and Germany and Belgium in Europe. They could deal with cold better that the rectus. Several names have been identified with these transitional forms, usually in relation to where the fossils were discovered. However, the Homo neanderthalensis or the Neanderthals who were the cold-adapted European varieties of the archaic Homo sapiens, were the dominant ones (Grine & Fleagle, 2009). The question of how precisely to classify the Neanderthals relates to the mater of whether they had the ability to interbreed with modern Homo sapiens. Thus, to refer to them as Homo sapiens neanderthalensis would

Critical Communication Event in the Press Essay Example | Topics and Well Written Essays - 250 words

Critical Communication Event in the Press - Essay Example It did not challenge the authorities or acted just like a watchdog. It fulfilled its purpose of bringing the news to the public and letting people know about the issue which spread more awareness about the customer of size policy of the Southwest Airlines. This also points to the freedom of press. The incident was covered by many reporters, and many journalists happened to interview Emery Orto to take his views about the event. Reporters also gave their judgments in their online articles about Orto’s irrational behavior and his communication with the authorities which was not based on sound arguments. They stated in their articles that it was not Orto’s size that kept him from flying; instead, it was his rude behavior that made the authorities angry enough not to let him board the plane. When press enjoys freedom, then everybody has the right to give his views and opinions, just like what happened in this event. Kathryn. (2009). Southwest says Emery Orto’s behavior, not his size, got him booted from flight. The Kathryn Report. Retrieved October 15, 2011, from http://kathrynreport.wordpress.com/2009/09/09/southwest-says-emery-ortos-behavior-not-his-size-got-him-booted-from-flight/ Netter, S. (2009). Was southwest passenger too fat to fly? ABC News. Retrieved October 15, 2011, from

Analysis Of Turkish Airlines Advertisement Campaign Term Paper

Analysis Of Turkish Airlines Advertisement Campaign - Term Paper Example Subject to its prominence, the airline flies with the best in the world and has contemplated introducing a new brand that enhances its global reach under the motto ‘Widen Your World’ (Turkish Airlines 2014). To achieve this, the airline has introduced a new TV advertising campaign that features international sports celebrities, Kobe Bryant and Lionel Messi. Notably, the ad has been receiving high publicity where it became the most-viewed commercial in YouTube’s history with over 105 million views (Al Hilal Group 2014) after its broadcast across 170 countries, in over 20 different languages (Bracher 2013). This report will derive a detailed analysis of the advert and make relevant recommendations. Directed by Marco Grandia and produced by Electric Zoo, the â€Å"Legends on Board† advertisement seeks to maximize the demand and the market advantage of using a celebrity in an advertisement (Mediabistro Inc. 2014). While Kobe Bryant is a basketball superstar, Lionel Messi is a football superstar and both stars are the airlines brand ambassadors. The Turkish Airline advertising agency, Crispin Porter + Bogusky released the ad campaign on 6 December 2012 for Turkish Airlines (Bracher 2013). The ad runs for one minute and features Kobe Bryant and Lionel Messi as the main characters and other airline passengers and personnel as supporting characters (Kobe vs. Messi: Legends on Board - Turkish Airlines 2012). Kobe Bryant and Lionel Messi act as signifiers in the ad as they represent their nationalities by competing in international sports competitions. Indeed, the â€Å"Legends on Board† ad depicts a competition involving Kobe Bryant, Lionel Messi, and a flight attendant who seek to draw the attention of a young boy with a Turkish Airlines-branded ball (Mor 2012).  Ã‚